China is home to more than 1.3 billion people and has
one of the world’s fastest growing economies. Hence, the domestic Chinese
market represents a potentially vast market waiting to be tapped by governments
and companies all over world, including Singapore.
On the national level, Singapore’s excellent
bilateral ties with China have led to successful joint projects including the
Suzhou Industrial Park and the Tianjin Eco-City. Singapore companies have also
managed to penetrate the Chinese market in various industries such as
manufacturing and environmental services.
As local organisations and companies continue to engage
their counterparts in China, there will be an increasing need to raise the
general standard of Chinese proficiency among the Singapore workforce. After
all, China’s emergence as the next major player on the global stage has
impacted the way in which organisations engage their customers, suppliers and
partners from the Middle Kingdom.
Therefore,
business leaders and executives who are proficient in Business Chinese will
possess a competitive advantage. In view of this, WDA has introduced a
programme called the Chinese Workplace Literacy Programme for Singapore workers
to raise their proficiency in Chinese. Interested parties can click here
for more information.