The Measure Of Success For Fox Fashion Singapore

Ask any retail outlet in Singapore what their benchmarks for success are and you are likely to hear the following – having the right product, excellent customer service, developing a robust supply chain or having attractive marketing/sales promotions – these are all fundamentals.

For Fox Fashion Singapore, the fashion and casual wear chain certainly has all of the attributes above and has gone a long way since its international launch here in 2004 to grow from one flagship outlet to 22 stores island-wide.

Mr Khoo Kar Tiong, General Manager of Fox Fashion Singapore, related that though business and sales have been robust, his company are constantly looking at ways to improve. One aspect that Fox focuses on is in the area of productivity, or more accurately, the measure of productivity. “We realised that business performance could be improved by better productivity, especially in an environment where staff costs are constantly rising, and the labour market is tight.” said Kar Tiong. “Training and upgrading our staff would in turn reap greater benefits.”