Hamidah Abdul Karim is a senior travel executive with a passion for floristry. So deep is her love for floral design that she regularly takes part in floristry competitions locally and abroad.
"Flower design has always been my interest and floristry is an avenue for me for enjoyment or to express myself, no matter how busy I am with my full-time job or family commitments," says Hamidah. "Entering competitions is just another platform for me to showcase my artwork and techniques."
For Hamidah, she values the exposure and creative environment that she gets at competitions. She explains: "I enjoy learning new things and I believe everyday is a journey to learn. And the more I learn, the more I crave for new ideas and opportunities. New ideas and creativity somehow nurtures oneself. "