Why the character 赢? If we dissect the word, it actually consists of five individual characters – each with a world of meaning.
- 亡, or LOSS – Being passive in business will result in loss. Take steps to advance your skill sets and enlarge your world.
- 口, or MOUTH – Communicating in the right cultural context to bring your ideas in the language your clients understand.
- 月, or MONTH – Time is of the essence. Advance your career with Business Chinese.
- 贝, or CURRENCY – Business Chinese is a valuable currency in the Chinese market.
- 凡, or ORDINARY – An ordinary skill takes on extraordinary life when you choose to use it to your best advantage.
When placed in context with Business Chinese, the character 赢represents the essence of a winning formula and that is the intriguing part about the rich cultural heritage of the Chinese language. For businesses and individuals who intend to venture into the China market, proficiency in the language can be a key advantage.
Communicating effectively in Chinese
As Ms Low noted during the event, “To Singapore, the Chinese market represents a wealth of business opportunities that must be continually tapped on and harnessed to ensure our national growth as well in such times. In light of this, it is crucial to 
The launch of the Computerised Adaptive BCT thus comes at an appropriate time. The system adapts to the users’ Chinese language ability and accurately assesses their proficiency level to recommend the language training required. It also provides a simpler, safer and more accurate assessment compared to a standardised test format for all.
Chinese Workplace Literacy (CWPL) Programme
Learners are required to take this pre-training assessment before they are placed into the Chinese Workplace Literacy (CWPL) Programme, which was launched by WDA in 2007 under the Employability Skills WSQ framework.
It consists of three types of courses (Comprehensive, Writing & Conversational) and after successful completion and assessment of each training module, you will receive a certificate from the Office of Chinese Language Council International (Hanban) indicating your competency level for Listening & Speaking, Reading and Writing skills respectively, depending on the type of test taken.
If you are keen to find out more, you can refer to the CWPL webpage for details.
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